![]() So in late 1969, when handsome Chase Andrews is found dead, the locals immediately suspect Kya Clark, the so-called Marsh Girl. Let’s look at two Amazon book descriptions and see how they could be revised for effective face-to-face WOMM: Where the Crawdads Sing by Delia Owens:įor years, rumors of the “Marsh Girl” have haunted Barkley Cove, a quiet town on the North Carolina coast. "In a lot of ways, the greatest marketing tool we have in publishing - and probably will never change - is word of mouth.” ~ Heather Fain, marketing director for the publisher Little, Brown and Co. The majority of word-of-mouth communication happens face-to-face. Often WOMM occurs online-think reader-written book reviews-but that only represents a small percentage of communications. Word-of-mouth marketing (WOMM), in fact, is used by half of businesses worldwide. We need to describe our own book using the same language we’d use in telling a friend about another book. ![]() It is, in fact, a powerful marketing tool. So don’t think of your book description as simply a convenience for yourself and a reader. The way a person talks about whatever it is they want to sell will shape a listener’s desire to buy it. (Unless it’s asked by an agent, editor, or influential person in the book publishing industry prepared to offer a 6-figure advance.) Book description as a marketing tool ![]() Just as written dialogue doesn’t follow the rules of proper writing because we don’t speak that formally, our answer to a verbal inquiry about our book should be conversational. (More about loglines below.)īut would a one or two-line, well-honed description of my memoir have been the best answer to the question posed at a noisy wedding reception? Probably not. When I got home, I opened the document with my two favorite loglines and vowed to memorize them. I quickly ended the conversation and slunk off to find the bar. It may have been the emptied flute of champagne he gripped, but his eyes glazed over. “Well, you know about Matthew’s brain tumor when he was a kid, right? My book isn’t actually about that, well it is, but not completely it’s really my story and about my people-pleasing as a mother because I’m a people-pleaser, which you probably didn’t know, and it’s about that, really.” I had two great loglines that sank into the sea of my subconscious and refused to surface. “What’s it about?” he asked, oblivious to the fear the question strikes in the heart of many authors. At a family wedding recently, I mentioned my forthcoming memoir to my husband’s cousin, who hadn’t known I was writing a book.
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